Whether you think you can or you think you can't... You're right.

Your brain listens. To your doubts. To your fears. Your patterns. Cent-sei interrupts the loop. One glance. One word. One shift.
CHOOSE YOUR CENT-SEI.

TINY COIN. MASSIVE SHIFT.

Not jewelry. A brain cue. This is Cent-sei- a repurposed coined designed to snap you out of autopilot and rewire belief. Tiny coin. Daily cue. Massive shift.
CHOOSE YOUR CENT-SEI.
 

From awareness to action.

September is Childhood Cancer Awareness Month.

This September, we’re putting cancer on notice.

Every Cent-sei necklace sold this month will help fund lifesaving research and treatment for kids fighting cancer. For each necklace purchased, CHANGE. will donate $10 to St. Jude Children’s Research Hospital.

And because change is bigger when it’s shared—when you buy 2 Cent-sei, you’ll get 1 free. Keep one, give one, and carry the fight forward together.

These coins aren’t just jewelry. They’re daily cues that remind you to stay strong, keep going, and believe in what’s possible. This September, they also carry another mission: fueling hope for kids and families facing the toughest battle of all.

Together, we can make this a September cancer won’t forget.

Shop here

THIS COIN WILL REWIRE YOUR BRAIN.

You think the same thoughts.
You feel the same feelings.
You act the same way.
That’s the loop.

Cent-sei interrupts it.

It’s not magic. It’s neuroscience.
Your brain rewires with repetition.
One glance. One word. One new path.

Tiny coin. Daily cue. Massive shift.
Choose it. Embrace it. Become it.



CHOOSE IT. EMBRACE IT. BECOME IT.

  •  

    CHOOSE IT.

    Not just any word.
    The one that punches you in the gut.
    If it makes you flinch—it’s the one.

    CHOOSE YOUR WORD.
  •  

    EMBRACE IT.

    Put it on. Say the word.
    Let it interrupt the noise.
    This coin is your reset button.
    Now—lean in . Do it scared. Do it anyway.

    HOW THE CENT-SEI LOOP WORKS
  •  

    BECOME IT.

    Wear it daily. Move like it matters. Let repetition build the real you. This coin isn’t decoration—it’s declaration. Now—think different. Move different. Become different.

    BECOME YOUR WORD.

Guarantees

  • Trigger for Change

    This isn’t jewelry—it’s a mindset cue. If it doesn’t feel like transformation within 30 days, send it back.

  • Built to Last

    Each Cent-sei is hand-stamped on a repurposed U.S. quarter. Real, imperfect, unapologetic. If it breaks, we replace it.

  • No Change? No Charge.

    Try it for 30 days. If it doesn’t hit, you get your money back—no hassle.