Dr. Andrew Huberman is a neuroscientist and professor at Stanford University whose research focuses on how the brain adapts, changes, and rewires itself through behavior and environment. In his words, “What you repeatedly focus on becomes your reality.”
And for the brain, focus often begins with what you see.
Huberman teaches that the brain is a prediction machine, constantly building pathways based on repeated visual input. When your brain sees the same image, word, or symbol over and over, it begins to treat it as truth—and rewires your identity to align with it.
“Neurons that fire together, wire together.”
That principle underpins all behavior change. If a cue is visible and repeated often enough, it doesn’t just influence thought—it reshapes the brain itself.
It forms new neural shortcuts. New defaults. New belief loops.
Why This Matters for Cent-sei
Cent-sei wasn’t designed to be worn for looks. It was designed to be worn for wiring.
When you see a word like "DO THE REPS." or "UNSHAKEN." every time you look down, your brain starts to believe it.
And that belief? It becomes your behavior.
We built Cent-sei to act like a visible neural trigger—one that helps your brain reinforce the identity you actually want to live.
Want more from Dr. Huberman?
👉 Explore the Huberman Lab podcast
👉 Watch his breakdown on visual attention and behavior change
Train Your Focus
Huberman shows us that repeated visuals change brain chemistry.
Cent-sei makes that science wearable.
Ready to train your brain with what it sees?
👉 [Pick your neural trigger]